MG has set a goal to break into the top five position in the Thai automobile market within its second decade of doing business in Thailand.
The Chinese-owned British brand also plans to secure a five-per cent market share in Thailand this year compared to three per cent in 2024, as it starts to launch new hybrid and EV models.
The first new models from MG will consist of EV is the IM6 flagship model as well as a the S5 electric B-SUV. Both models will make their Thailand premiere at the upcoming Bangkok International Motor later this month.
MG is the first and only brand offering lifetime warranty for high-voltage battery, electric drive unit and power electronic box. To prepare for the increasing adoption rate of EVs, the company is also focusing on enhancing its battery production facility in Thailand.
Xu Yin, president of MG Sales (Thailand) and vice president of SAIC Motor-CP, said, “Despite uncertainty in economy and rapid shifts in technological paradigm, we are determined to learn and adapt ourselves to meet demands of customers amid intense market competition. MG is being transformed in all aspects, especially production capacity, aftersales network expansion, as well as our initiatives to streamline our daily operations.”
“With the launch of the IM6, MG wants to set new EV standards in Thai auto market and redefining driving experience of customers as these two objectives play crucial roles in our growth,” Xu added. “In 2025, MG hopes to increase our market share from three to five percent and will strictly execute our strategies so we can reach our ultimate goal of being top five automotive brands within the second decade of our business operations in Thailand.”
The IM6 is an electric SUV boasting up to 778 horsepower and 802Nm, with a range of 506kms (WLTP) provided by a 100kWh battery supporting peak voltage of 875 volts.
It also features four-wheel steering, auto park assist and even a crab mode for moving out of tight parking spaces.
