A large number of automobile brands and used car dealers will be represented at the FAST Auto Show Thailand 2026 to be held at BITEC from July 1-5.
The event, organized by well-known auto critic Pattanadesh Asasappakij, will feature official booths by Honda, Isuzu, Mitsubishi Toyota and Volvo while the Primus Group will display vehicles from the Aion, Deepal, MG and Zeekr brands, and KP Auto Group will take part with the Hyundai, Mazda and Nissan brands.
“This is the 14th year that we are organizing this event and the important standpoint is giving equal importance to new and old vehicles,” Pattanadesh said.
“During the intense market competition we are facing today, we want to serve as a strong boost to the auto market during the mid-year period,” he added.
Both new and used cars sold at the show all come with attractive sales promotions.
“At the show, no matter whether you are looking for the latest technologies in new cars or the value-for-money of premium used cars, you will get a safe experience, with high confidence and high-value at our show,” Pattanadesh said.
Three vice chairmen of the FAST Auto Show 2026 also shared their thoughts on this year’s event.
Chalatchai Paphatphong said the auto market is a “Super Red Ocean” which means that it’s not only about the price but there’s also a way in terms of technology and innovations.
“Buyers have a wide choice of products to choose from ranging from vehicle with internal combustion engines to hybrids and fully-electric vehicles, including new-energy vehicles,” he said, adding that automakers are using technology and convincing sales promotions to attract customers.
“The FAST Auto Show is the perfect place for buyers to choose their preferred technologies at the best prices without having to wait until the year-end season,” he added.
Asadavuth Asasappakij said the used car market also has attractive offers, with lower prices for premium vehicles with low mileage.
“The pain point for used car buyers is how to pick a vehicle with good condition, and here is where we can help,” Asadavuth said.
“By offering used cars that have been fully inspected, we ensure that vehicles purchased at our event are all in genuine condition,” he said.
Used vehicles purchased at FAST Auto Show come with buy-back guarantee if buyers later find that it does not conform with standards set for the event such as heavy accidents, true mileage, etc.
Used car dealers present this year include DDS Car Center, Da Srinakarin, Yo Rachada, Sethi Cars and Mercedes-Benz Certified by Keng Hong Thong.
In addition, the event features a special service point for those who wish to “sell a car,” where vehicles can be brought in for a free, no-cost valuation by “Motorist,” the online car buying-and-selling platform.
In terms of additional activities, the FAST Strider Racing event for kids aged two to five will be brought back this year, according to Peerapong Eamlumow.
There will be a total of 15 categories and the finals will be held on July 4 and 5. For more information click: https://form.jotform.com/261514806533455.
“In addition, the show also features pet-friendly zones, so you won’t have to leave them at home,” Peerapong said.
There is no entry fee and car buyers are also eligible for daily raffle prizes including AMAXS massage sofa and portable massagers, as well as RUMO Ride-on Suitcases.
