AAS Auto Service is investing Bt1.5 billion to upgrade existing Porsche showrooms as well as building a new showroom in Thailand.
The company announced that it is renovating the Porsche Centre Pattanakarn and Porsche Centre Bangkok in addition to opening Porsche Centre Kallapapruek, which is a new Porsche showroom and service center in the outskirts of Bangkok.
This is to cater to the increasing demand for Porsche vehicles in Thailand. Improvements include digital screen for sales purposes and increased areas for Porsche used cars, Porsche lifestyle products, car detailing center and body/paint repair center.
The Porsche Centre Pattanakarn will have 5,000sqm of extra space with 20 service bays and authorized battery repair. It will also serve as the first showroom in southeast Asia for Manthey Performance Kits, which AAS is also the authorized importer.
Meanwhile, the new Porsche Centre Bangkok building will be built on a 20,000sqm plot of land and have 35 service bays, while also offering battery repairs when it fully opens in 2026. Apart from quicker service times and lower cost for customers, there will also be a large number of EV chargers at the new facility.
The Porsche Centre Kallapapruek will have an area of 10,000sqm with 15 service bays, to be operational also in 2026. It will help support growth of Porsche sales to cover all areas of Greater Bangkok.
In early 2026, Porsche plans to grow service capability in Thailand by three times to 3,900 vehicles per month, making AAS Auto Service the Porsche retailer with the highest after-sales potential in the Asia-Pacific region.