Mazda Motor Corporation (Japan) has announced the appointment of Thee Permpongpanth as the president & CEO of Mazda Sales (Thailand) Co Ltd.
According to the announcement, the recent executive reorganization at Mazda Sales Thailand (MST), amidst intense competition in the Thai automotive market, is something to watch closely. It represents a significant challenge that Mazda must overcome to achieve greater success, particularly with the upcoming launch of new Mazda models aligned with the company’s future business development plan.
Thee, previously senior vice president at MST, said, “The leadership role in Mazda’s business is another challenging and valuable experience. With a strong bond with the Thai team, dealers, media and business partners throughout the time working with Mazda, I have experienced the the sincerity and trust and believe in the team’s potential. Mazda always works in depth in every process including production, sales and services, in order to create the highest customer satisfaction. This is the factor that has shaped and fostered Mazda’s growth, enabling the company to progress and establish its position in the market today.
Thee is the first Thai to be appointed as president and CEO of MST, although another Thai national, Chanchai Trakarn-udonsuk was MST president from 2014 to 2021.
“From today onwards, my role at MST will be more challenging than ever. Mazda will fully move forward to enhance the competitive potential in all aspects to build Mazda’s business and its dealers to grow steadily and sustainably as well as delivering automotive technology that provides customers with a joyful driving experience for years to come”.
Thee replaces Tadashi Miura, who has been appointed as the company’s senior advisor.
“I believe in the power of teamwork and the potential of every employee at Mazda Sales Thailand and all Mazda dealers. Throughout the years, everyone has dedicated their full potential to strengthen and grow Mazda business in Thailand. The ongoing support and collaboration from all parties have been essential to ensure sustainable growth in the future. In the near future, Mazda will accelerate the introduction of new vehicles and models, as well as initiatives focused on sustainability in all areas, to ensure that Mazda remains a brand that is closely connected with Thai society. I am confident that this path will lead Mazda in Thailand to long-term success and sustainability, making Mazda one of the brands that customers will be proud to own,” Miura said.
