Auto sales in September surged by over 20 per cent in September, compared to the corresponding month last year, according to industry compiler Toyota Motor Thailand (TMT) Co Ltd.
According to TMT executive vice president Supakorn Ratanawaraha, 48,350 automobiles were sold in the month of September, an increase of 23.8 per cent compared to the same period in 2024.
He said September auto sales comprised of 19,671 passenger cars, up 25.5 per cent, and 28,679 commercial vehicles (up 24.4 per cent).
“HEV sales in September reached 12,756 units, growing by 73 per cent, while nine-month sales in 2025 have reached 102,372 units, which is equivalent to 51 per cent of the total xEV market,” Supakorn said.
Toyota is the market leader in Thailand with a nine-month aggregate of 167,800 units, claiming a market share of 37.5 per cent.
Sales of the Yaris ATIV, boosted by the new 2025 model, reached 40,202 units while sales of the Hilux Revo were 13,165 units. Toyota will launch the new Hilux Travo later this month and it will significantly help boost pickup truck sales for Toyota.
“The auto market in October is likely to remain stable as consumers are waiting for new sales campaigns at the upcoming Motor Expo at the end of the year. In addition, fluctuating oil prices and auto loan denials are still high, leading to lower consumer confidence and purchasing power.
Automobile Market September 2025
- Toyota 18,472 units +20.6%
- Honda 5,092 units +16.7%
- Isuzu 4,931 units +18.9%
Automobile Market Jan-Sep 2025
- Toyota 167,800 units +0.3%
- Isuzu 53,503 units -18%
- Honda 51,009 units -12.5%
