Suzuki Motor (Thailand) recently announced its 7-year business plan for Thailand during its annual dealer meeting in Bangkok.

Tadaomi Suzuki, president of Suzuki (Thailand) Co Ltd, said the objective of the annual meeting of Suzuki Dealerships 2024, which was held on 25 January 2024, was not only to announce the most important policy of Suzuki 7-year long term business plan, but to present Suzuki products with technological advancement and business directions to provide confidence among every dealership.

Tadaomi Suzuki

“The meeting also became a stage for all parties to work together to lay down business goals and strategies for a full success. It also called for stronger cooperation among partners to bring about higher confidence among customers, in order for Suzuki to propel forward along with Thai consumers sustainably,” Suzuki said, adding that Suzuki plans to help the Thailand achieve carbon neutrality systematically.


Suzuki added that although Suzuki was faced with stiff market competition in 2023, on top of the sluggish market and stricter regulations from financial institutions, it was able to maintain its sales growth at a satisfactory level of 12,151 units. The company also plans to sell 12,000 vehicles in Thailand in 2024.

Wallop Treererkngam, executive vice president of Suzuki Motor (Thailand), said the Best Dealer Award is organized yearly to reiterate Suzuki’s commitment to continuously enhancing every dealership’s service sector.

Wallop Treererkngam

“The main aim is to elevate the service standard of all Suzuki dealerships in all aspects. The award should also help stimulate each dealership to continually improve its service quality and become a role model for others. This should be enough proof that Suzuki is ready to provide the highest satisfaction to all of its customers for their lasting trust and support in Suzuki,” Wallop said.

He said Suzuki has thoroughly considered every dealership’s qualification and performance during the past year as preparation for the transition into the age of EV, as well as the readiness to further develop alongside Suzuki.

The contest is set under the criteria of the best marketing presentation to maintain Suzuki’s eco car supporters amongst the transitioning into the society of EVs. Contestants brought the best in marketing strategies, after sales services and plans for success. Only 10 finalists were selected, all of which had battled it out for the first prizes of the Best of the Best and 9 Platinum winners. The following list comprises the winners from the Best Deal Award 2023,

The Best of the Best 2023 Award

Mr. Nathaphol Utaranakorn         Areemit Auto Sales Co., Ltd.         Maha Sarakham

The Platinum Dealer 2023 Award

Mr. Nathaphol Utaranakorn         Areemit Auto Sales Co., Ltd.         Maha Sarakham

Mr. Ronnakrit Thitikritanon          D. Four Car City Bangkok

Mr. Sanawuth Klangcharoenpongpa         Klang Automobiles          Nakhon Ratchasima

Mr. Peerapat Sitthiyanurak           Suzuki Hua Hin (Sitthiphan)         Hua Hin, Prachuap Khiri Khan

Mr. Jirawat Kittavornsakul             B.K. Automobile                Mae Sod, Tak

Mr. Jessada Sarasinpithak             Chansiri Auto Sales          Trang

Mr. Chayatorn Utenpatanun        R-Heng Wattana               Khon Kaen

Mr. Suppachai Pruitthithada        Yontrakarn Premium Car                Nonthaburi

Ms. Yuwadee Chakatis    A.C. Automobile (2002)                 Songkhla

Mr. Thanakarn Suwannasang      A.N.N.Autosales (2016)                 Narathiwat

Furthermore, Suzuki also presented awards to the dealership with the Highest Sales in 2023 Award, Highest Satisfaction Award in the Region 2023, and the Most Efficient in Part Services 2023 Award and other awards.

Suzuki sold a total of 12,151 vehicles in Thailand last year as follows:

•              SUZUKI SWIFT                    5,570 units

•              SUZUKI CELERIO                2,497 units

•              SUZUKI CIAZ                       444 units

•              SUZUKI CARRY                   2,433 units

•              SUZUKI XL7                         769 units

•              SUZUKI ERTIGA                 388 units