Mazda Racha Auto Sales, Thailand’s oldest Mazda dealership, has invested an additional Bt200 million to expand its showroom and service network to four branches in Nakhon Ratchasima.
In total, the Mazda dealer has invested a total of Bt500 million for four Nakhon Ratchasima outlets located in Muang District, Phimai District, Pak Chong District and Sam Yaek Pak Thong Chai.
Mazda Racha Auto Sales first began its partnership with Mazda in 1967 with its first showroom in downtown Nakhon Ratchasima, making it the oldest Mazda dealership in Thailand. Over the 58 years, it has grown to become a major Mazda dealership in the northeastern region of Thailand.
Tussaneeya Pattanajitwilai, managing director of Racha Auto Sales Co Ltd, said, “Mazda Racha Auto Sales is a family business that has been passed down through generations, with a steadfast commitment to sustainable growth. The company continues to operate with a strong foundation in integrity and a deep sense of social responsibility — values instilled by its founder, Mr. Lerpong Pattanajitwilai.”
Guided by Lerpong’s vision, Mazda Racha Auto Sales has remained loyal to the Mazda brand, serving as an exclusive Mazda dealer throughout its history. With the opening of the new showrooms, the company now operates four fully-equipped showrooms and service centers across Nakhon Ratchasima, providing sales and services to Mazda customers in the province and surrounding areas.
“Our latest investment expansion includes an additional budget of over Bt200 million to establish two new branches — one in Pak Chong District and another at Sam Yaek Pakthongchai — bringing the total to four branches with a combined investment value exceeding Bt500 million,” she added. “The company sees great potential in these strategic locations, where a large number of Mazda customers reside. We have full confidence in the Mazda brand, which has continued to stand out with its unique identity over the 58 years we’ve been an official Mazda dealer. What makes Mazda truly special is not only its focus on building quality cars, but its deep commitment to creating an enjoyable driving experience — developing vehicles that foster a true connection between driver and car.”
“The most recent investment of Bt5 billion in Thailand by Mazda Motor Corporation further strengthens confidence among customers, dealers and all Mazda business partners,” Tussaneeya said. “The opening of these new showrooms is a testament to our strong belief in the brand and its long-term growth strategy toward sustainable success in Thailand.”
Thee Permpongpanth, president & CEO of Mazda Sales (Thailand) Co Ltd, said, “Nakhon Ratchasima has a high density of Mazda customers, with a population of over 2 million and strong future economic potential. Therefore, the opening of this new showroom supports Mazda’s business strategy toward sustainable growth. It ensures that the Mazda brand continues to meet customer needs in line with the company’s policy to promote a high-potential dealer network and expand service coverage.”
Mazda Racha Auto Sales Branches
Branch 1: Mazda Racha Auto Sales – Head Office, Muang District – Provides both vehicle sales and service. The service center can handle over 1,100 vehicles per month and offers Fast Track Service express maintenance. Tel: 044-259-485-7
Branch 2: Mazda Racha Auto Sales – Phimai District – Supports both sales and maintenance services, with a capacity of over 200 vehicles per month. Tel: 044-756-549
Branch 3: Mazda Racha Auto Sales – Pak Chong District – Located in downtown Pak Chong, offering both sales and repair services with a service capacity of over 300 vehicles per month. Tel: 044-000-739 or 088-568-7255
Branch 4: Mazda Racha Auto Sales – Sam Yaek Pakthongchai – A full-service facility including showroom, service center, and a certified body and paint repair center. Can accommodate over 300 vehicles per month. Also offers Mazda CPO (Certified Pre-Owned) vehicles. Tel: 044-000-288
