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BMW secures luxury fleet leadership with Ritz-Carlton partnership

BMW Thailand and The Ritz-Carlton Bangkok is offering a sophisticated fleet of BMW 7 Series for hotel guests from arrival to departure.

According to a press release from BMW Group Thailand, guests of the iconic hotel will now experience first-class and personalized service with a dedicated fleet of BMW 7 Series, including the all-electric BMW i7 xDrive60 M Sport and the BMW 740d M Sport.

Rene Gerhard, president and CEO of BMW Group Thailand, said, “In 2024, our market share in the luxury hotel fleet segment reached an impressive level at around 70 per cent, which is a 27-per cent growth from 2023. It is a success that can only be achieved with hotel fleet providers’ confidence and trust in our product range, services, and values. This collaboration represents a significant step in our commitment to delivering premium mobility solutions in Thailand, and we are proud to be a part of this historic moment for The Ritz-Carlton brand.”

Tina Liu, general manager of The Ritz-Carlton, Bangkok commented, “The Ritz-Carlton, Bangkok is delighted to partner with BMW to redefine luxury travel in the city. This collaboration allows us to curate a truly luxurious experience from arrival to departure, seamlessly integrating premium transportation into every guest journey.”

Both BMW 7 Series variants feature cutting-edge technology and luxurious amenities, including the BMW Theatre – a 31.3-inch 8K touchscreen panoramic display with Bowers & Wilkins surround sound.

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