TC Subaru (Thailand) Co Ltd (TCST), the distributor of Subaru vehicles in Thailand, issued a statement concerning its decision to end production in Thailand and rely solely on CBU (Completely Built-Up) imports.

The statement, issued on May 29, reads as follows:

“Tan Chong International (TCIL) and Subaru Corporation announce a strategic decision aimed at driving the joint venture, Tan Chong Subaru Automotive Thailand (TCSAT) towards sustained growth in the ever-evolving automotive landscape. Together, TCIL and Subaru Corporation recognize the need for a forward-looking, future-proof approach to adapt to emerging market dynamics.


From next year, the CKD markets Thailand, Vietnam, Malaysia, and Cambodia will transition to a CBU sales model from Japan which will be able to introduce products faster to the Thai market. As well as, we will continue to build our Subaru brand based on our premium products, core technologies and exciting products.

The Joint Venture remains strong, as TCIL and Subaru Corporation continue to remain agile and explore additional viable business avenues together in Thailand, Vietnam, Malaysia and Cambodia. TCIL and Subaru Corporation are confident that this strategic decision will position Subaru for continued success in these dynamic markets. As TCIL embarks on this new chapter together with Subaru Corporation, both TCIL and Subaru Corporation remain steadfast in their commitment to delivering exceptional value to customers, partners, and stakeholders.

Subaru brand is known for its unique technologies and driving experience. We will continue to appeal to Subaru fans via introduction of premium Subaru products for peace of mind driving and ownership experiences.

TCST as Subaru sole distributor in Thailand, remains committed to provide worry-free and excellent ownership experience for all our Subaru owners through our Subaru dealerships in Thailand. There will be no change to all aftersales servicing support, parts supply and warranty support as we transform from CKD products to CBU Japan products.”