Mazda Sales Thailand has announced a strategic partnership with the Areemit Group, the largest automotive business group in the Northern Isan, to invest Bt100 million for a prime location showroom and service center in Maha Sarakham Province.
According to a press release from Mazda, this facility will serve customers across the northeastern region, covering Maha Sarakham, Kalasin and Roi Et provinces.
Thee Permpongpanth, president & CEO of Mazda Sales (Thailand) Co Ltd, said, “Expanding showrooms and service centers is not only about increasing the number of branches, but also about creating the best possible experience for every customer. This encompasses delivering consistently high service standards, ensuring convenience in accessing services and providing vehicle ownership that aligns with customers’ lifestyles.”
He said the collaboration with the Areemit Group marks a further investment expansion in Maha Sarakham Province, clearly reflecting Mazda’s strategic approach to network development—the customer centric approach.
“This initiative aims to deliver an exceptional experience while meeting the evolving needs of both current and future customers.” Thee commented. “With a significant number of Mazda customers residing in the northeastern region, the opening of this new showroom and service center will enhance convenience and further strengthen customer satisfaction.”
Areemit Group has placed strong confidence in the Mazda brand and is committed to continuous investment expansion. Previously, the group invested Bt120 million in Kalasin Province and another Bt100 million in Maha Sarakham. Presently, plans are underway to expand into Roi Et Province, with operations set to begin in October with an additional investment of Bt100 million being allocated.
Strategically, the group seeks to differentiate itself by upgrading showroom standards across all three provinces and positioning the brand as a premium player in the market. The ultimate goal is to capture a market share of over 10 per cent.
Pikul Utaranakorn, managing director of Mazda Areemit Group said, “The Mazda Areemit showroom in Maha Sarakham spans a total area of 3,600 square meters, comprising both the showroom space and service area. The facility is capable of accommodating more than 500 maintenance and repair services per month.”
“Strategically located in a high-potential area within a major community and economic zone of Maha Sarakham, the showroom sits on a main road that offers convenient access,” she said. “With just a 30-kilometer distance from Roi Et, customers from the neighboring province can now conveniently access services at this location. As a result, this showroom and service center is positioned as a regional hub capable of efficiently serving customers from both Maha Sarakham and Roi Et.”
Nathaphol Utaranakorn, Managing Director of Sales of Mazda Areemit Group said, “Mazda Areemit is committed to delivering the best experience to our customers at every stage — from vehicle sales and after-sales service to our fully integrated body and paint service center. Every service is carried out by skilled technicians and staff who have been trained from Mazda Sales Thailand. We also provide added peace of mind with a repair and parts warranty of up to 20,000 kilometers or one year.”
He said to celebrate the opening of the Mazda Areemit outlet in Maha Sarakham, customers are being offered a large number of promotions and rewards worth up to Bt190,000.
Mazda Areemit – Kalasin Branch: 9/1 Songplueay Road, Kalasin Sub-district, Mueang District, Kalasin 46000, Tel: 043-010-252 or 098-101-0030, Line ID: @areemitmazda
Mazda Areemit – Maha Sarakham Branch: 927 Nakhon Sawan Road, Talat Sub-district, Mueang Maha Sarakham District, Maha Sarakham 44000, Tel: 043-010-252 or 098-101-0040, Line ID: @areemitmazda2
Mazda Areemit – Roi Et Branch (Opening Soon)
