Honda Motor Co is adopting a new H-mark logo representing its automobile business, the company announced in a press release today.
The new H mark is scheduled to be applied to next-generation EVs, and next-generation hybrid-electric (HEV) models starting with the models to be introduced to the market starting in 2027.
The Japanese automaker said the automobile market is currently undergoing a major transformation with electrification and application of intelligent technologies.
“The new H mark will represent the ‘second founding’, which Honda is pursing with strong determination to lead the way during this period of transformation by offering new value that goes beyond customer expectations with cutting-edge technology and ideas without being bound by conventional ideas, practices and ways of doing things,” the press release stated.
Since its first adoption in 1963 as a symbol to represent Honda automobiles, the H mark has always been used for Honda automobile products and business activities, while undergoing several design changes over the years.
According to the announcement, the new H mark was designed in conjunction with the development of next-generation EVs, including the Honda 0 Series, which are being developed with the determination to “create new EVs from ‘zero’ by going back to the starting point of Honda as an automaker.”
“Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements,” the press release stated. “The new design expression, like two outstretched hands, represents the commitment of Honda to augment the possibilities of mobility and sincerely serve the needs of the customers of Honda automobile business.”
Honda will also expand the use of the new H mark to represent Honda automobile business as a whole, including not only automobile products but other customer touchpoints such as dealership locations, communication initiatives and automobile motorsports activities.
