Japanese automaker Mitsubishi is celebrating its 65th year of operations in Thailand along with introducing a new brand direction called “Enjoy The Ride”.
In addition, Mitsubishi also introduced its new brand ambassador “Mitsuru” to convey the spirit of “fun and inspiration”.
Over the past 65 years, Mitsubishi Motors has grown steadily to become one of Thailand’s leading automakers, with Thailand serving as a key global production hub for the company. It has achieved a cumulative production volume of over 7 million vehicles and exported more than 5 million Thai-made vehicles to over 120 countries worldwide.
The company is close to unveiling its all-new Pajero SUV in Thailand within Q3. The new model shares the same underpinning as the Triton pickup truck, and like the Triton, is expected be produced in Thailand for both domestic and export markets.
Ryoichi Inaba, president and CEO of Mitsubishi Motors (Thailand), said, “On the occasion of our 65th anniversary of operations in Thailand, we would like to express our gratitude to our customers, business partners, dealer network, and all employees. You have been an integral part of this journey spanning over six decades and a vital source of support that drives us to never stop improving.”
“Throughout its journey, Mitsubishi Motors has taken pride not only in delivering high-quality vehicles that cater to diverse lifestyles and providing excellent service, but also in the confidence and trust earned from customers, as well as its contribution to job creation and the advancement of Thailand’s automotive industry and economy,” he added.
“The trust and support we have received from all sectors serve as the driving force enabling us to embark on a new chapter for our brand, guided by the concept ‘Enjoy The Ride.’ We believe that the role of the automobile has evolved alongside people; it is no longer merely a means of transport, but an integral part of life during every significant moment — whether it involves work, spending time with family, or setting out to create new memories,” Inaba said.
