Toyota is hoping to boost sales of its high-performance GR (Gazoo Racing) series in Thailand by appointing six dealers to operate GR Garage outlets in Thailand.
The Japanese automaker currently offers two GR models in the Thai market – GR Yaris and GR Corolla – and plans to introduce two more models within the remaining part of 2025, said Toyota Motor Thailand executive vice president Suphakorn Rattanawaraha.
“Since the launch of the GR Supra in 2019, Toyota has aimed to go beyond selling cars. We are committed to building a strong GR brand, inspired by the world of motorsports and committed to the true spirit of driving. GR is not just a badge, but a philosophy of developing better cars through motorports for Thai customers,” he said.
Suphakorn said the GR Garage will not be just a sales outlet, but will also be serve as a connection for the GR brand and the public.
Three Toyota dealers in Bangkok have been appointed for the GR Garage project namely Toyota Krungthai, Toyota K. Motors and Toyota Thonburi, with Toyota Rich being responsible for the northern region, Toyota Khon Kaen for the northeastern region and Toyota Pearl for the southern region.
