Nissan will unveil an all-new city car that features bold new design concepts to target a new generation of millennial consumers in Thailand.
Alfonso Albaisa, senior vice president for Global Design at Nissan Motor Co, describes the all-new, entry-level model as “energetic, provocative and engagingly modern.”
“The design is simply stunning and set to challenge traditional beliefs. It’s a huge leap from the previous generation and current competitors,” Albaisa said. “The exterior has an attractive low and wide stance, while the front and rear LED lighting makes a bold statement, especially at night.”
The all-new Nissan city car is designed with lower, wider, and longer exterior dimensions using Nissan’s ‘Emotional Geometry’ design language. Iconic Nissan design elements such as the V-motion grille, boomerang-shaped headlamps, and tail lamps, kick-up C-pillars, and floating roof ensure Nissan brand continuity across every vehicle.
“The interior sets a higher standard in craftsmanship with impressive roominess for customers. It allows drivers and passengers of all sizes to ride in comfort, both in the front and rear seats, with head and legroom to spare,” Albaisa noted.
A section of the rear pillar is blacked out, giving it a ‘floating roof’ effect that complements a more extensive looking stance with more defined fenders, featuring flares on each corner. There’s also an exciting character line which runs through the doors, sweeping upwards towards the rear.
The interior design has been totally redesigned to accommodate a new instrument panel, infotainment screen, steering wheel and seats. The stylish passenger’s cabin features high-quality design and exemplary craftsmanship that adds a premium touch to this vehicle segment.
Ramesh Narasimhan, president of Nissan Motor Thailand Co Ltd, said, “The next-generation all-new Nissan city car incorporates a sleek, comfortable and spacious design together with smart featured technologies, high driving performance and excellent energy efficiency to meet the needs of young families and millennials.”
