Mercedes-Benz EQS

Mercedes-Benz Cars sold 590,999 passenger cars during the first quarter of 2021, an increase of 22.3 per cent compared to the corresponding period last year, driven by China and US retail sales as well as strong demand for plug-in hybrids and all-electric vehicles.

The German luxury carmaker stated in a press release that in Europe, one in four cars sold by Mercedes-Benz and smart was an xEV. Globally, plug-in hybrids and all-electric cars made up about 10 per cent of overall sales, with approximately 59,000 units and thereof more than 16,000 all-electric vehicles sold.


“With around 20,000 orders already received, the customer feedback for the EQA (launched in January) provides a promising kick-start into our Mercedes-EQ year 2021”, stated Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes‑Benz AG responsible for Marketing and Sales. First deliveries of the EQA started at the end of March. 


With the EQS, EQB and EQE, three more Mercedes-EQ world premieres will take place in 2021 to further expand the line-up of six all-electric models at Mercedes-Benz Cars.

“We will keep up the pace for electrification: Recently, we have just presented the EQS as our electric flagship model. I am convinced that the EQS will fascinate customers across the world as it is a game changer in terms of driving experience and connected services”, said Seeger. She said the company will also continue to extend its wide and attractive xEV product range by offering its customers a total of about 30 plug-in hybrid variants until the end of 2021.   

Meanwhile in Thailand, Mercedes-Benz sold a total of 3,178 vehicles in Q1, said Roland Folger, President and CEO of Mercedes-Benz (Thailand) Ltd.

“We are greatly delighted to see the resurgence of the luxury car market in Thailand. In the first quarter of 2021, we achieved a total of 3,178 cars registered with the Department of Land Transport, occupying number one market share of Thailand’s luxury car segment. This is also a result of our sufficient supply to cover all orders due to be delivered to customers in March as well as offerings of a wide variety of new car models. Our most popular models in the Thai market are the AMG, SUV and plug-in hybrids.  Our reported first quarter sales still does not include number of reservations in 2021 Motor Show, where Mercedes-Benz recorded the highest number of booking in luxury vehicle segment.”


“As with the world market, Mercedes-Benz (Thailand) will play a critical role in driving the growth of the industry and incite the automobile market in Thailand with plan to launch 15 new models, including several plug-in hybrid variants, to meet customer needs this year,”  he added.

Mercedes-Benz Cars & Vans Retail Sales (Jan-Mar 2021)

 Q1 2021 Change in % 
Mercedes-Benz*  581,270 +21.8 
smart  9,729 +65.9 
Mercedes-Benz Cars  590,999 +22.3 
Mercedes-Benz Vans (commercial models)  76,328 +18.2 
Mercedes-Benz Cars & Vans  667,327 +21.8 
Mercedes-Benz passenger cars sales by region and market          
Europe  192,302 +1.8 
– thereof Germany  54,446 -15.4 
Asia-Pacific  291,578 +46.6 
– thereof China  222,520 +60.1 
North America  88,318 +12.5 
– thereof USA  78,256 +15.5 

*Including the V-Class and the X-Class