Mazda Motor Corporation has unveiled its first mass-production electric vehicle, the MX-30, at the 2019 Tokyo Motor Show, the company said in a statement.
The MX-30 is Mazda’s third new-generation model, aimed at offering a relaxed customer experience.
Designed under the “Car-as-Art” philosophy, the styling of MX-30 aims to raise its artistic value and expand the expressive range of Mazda’s Kodo—Soul of Motion design language.
“Spaces in and around the center console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space” Mazda’s press releases stated.
Another highlight in the MX-30 are the freestyle doors that allow users high level of versatility.
Mazda says the new model oozes with Jinba-ittai characteristics. The new model adopts Mazda’s new electric-drive technology, e–Skyactiv, and combines outstanding response with smooth dynamic behavior.
“In any era, Mazda wants people to experience exuberant moments in life through cars,” Akira Marumoto, Mazda’s Representative Director, President and CEO, said at the presentation in Tokyo. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”