THAILAND – Bridgestone plans to maintain its leadership in the Thai tire market with its 2021 business plan that involves launching innovative products and services for customers and business partners.

Keiji Chuma, managing director of Thai Bridgestone Co Ltd, said in a Bangkok press conference that under the “Bridgestone 3.0” strategy, the company will create social and customer value as a sustainable solutions company towards 2050.


In Thailand Bridgestone aims to provide solutions through innovation designed to solve problems and meet customer satisfaction, he said. It will also provide value-added products, services and solutions to offer safety and confidence to customers as well as efficiency in business operations for business partners.

“Solution means solving problems that is why we listen to problems from our valued customers, in order to further develop our products and services by integrating our strength in tire business with technology,” Chuma said. “In such times and challenging situations, we are in the era of the unprecedented change. The current Covid-19 situation has reminded us that unprecedented crisis can happen anytime. This can lead social system and business environment to be unstable and shifted significantly. We still see that this industry is profitable while delivering value through our advanced products and solutions.”

Among the passenger car tire highlights from Bridgestone in 2021 are the B-iTech Bluetooth tire pressure monitoring application, B-24hrs 24-hour contact center and B-Care tire accident program.

Commercial tire solutions includes B-Track, a tire maintenance program also operated via Bluetooth, and B-Finance finanancial credit packages.

“Our commitment is not only seeking for business profit, but a business that contributes to its society by developing new safety standard benchmarks, delivering a better quality of life. All of the aforementioned represents Bridgestone’s determination to be a leader in every aspect of the tire business in Thailand” Chuma said.