The Lamborghini Urus super SUV has been formally introduced in Thailand with a price tag of Bt23.42 million ($708,600).
The launch event was held by the newly-appointed official dealer for Lamborghini in Thailand, Renazzo Motor Co Ltd.
Davide Sfrecola, Area Sales Manager South East Asia, Automobili Lamborghini, said, “The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. We define ourselves as informal luxury, future shapers and designers of experiences. We want to inspire the lifestyle of our customers with best-in-class products in the Lamborghini World.”

From left to right:
Davide Sfrecola, Area Sales Manager South East Asia, Automobili Lamborghini, M.L. Nathasit Diskul, Director of Renazzo Motor Co Ltd, Sak Nana, Director of Renazzo Motor Co Ltd, Apichat Leenutaphong, Chairman of Renazzo Motor Co Ltd.

M.L. Nathasit Diskul, Director of Lamborghini Bangkok (Renazzo Motor Co Ltd) said, “Lamborghini Bangkok is proud to introduce Thai customers to the Lamborghini Urus, a Super SUV that has enjoyed overwhelmingly positive feedback in every country where it has been launched and globally its production has been covered for almost a year as of today. I’m very confident that, as the world’s first Super SUV, the Urus will take the trend of super sport utility vehicles to the next level.”
“The starting price of Lamborghini Urus is Bt23.42 million which includes top-class after-sales service and full-option maintenance at our service center for five years by our team of mechanics who have over 20 years of experience,” he added. “The first delivery for Urus Super SUVs booked during December will be in first half of 2019.”
The Urus will be displayed at the Thailand International Motor Expo in December 2018, while new Lamborghini Bangkok showroom will be operation by January 2019.


The Urus oozes with Lamborghini characteristics such as a lower front end with Y-shaped front air intakes complemented by slim and sleek LED headlights, and a low-line coupé body style accented by frameless doors. The interior is designed to reflect the Lamborghini hexagonal theme for air vents, door handles, and cup holders.

The Urus is powered by a 4.0-liter V8 twin-turbo engine dcapable of producing 650 horsepower (478kW) at 6,800 rpm and 850Nm maximum torque at 2,250rpm. It also offers one of the highest specific power outputs in its class at 162.7 hp/l and the best weight-to-power ratio at 3.38 kg/hp.
The Urus accelerates from 0 to 100km/h in 3.6 seconds, 0 to 200 km/h in 12.8 seconds, and has a top speed of 305 km/h. The Tamburo driving dynamics selector offers six driving modes ranging from highway to off-road.

STRADA – for comfortable driving conditions.
SPORT – for more stability and precision at all speeds.
CORSA – for more precise and performance-oriented driving.
NEVE – for driving on snow.
TERRA- for off-road driving.
SABBIA – for off-road driving in sand.