Ford has released camouflaged photos of its new Everest PPV (Pickup Passenger Vehicle), the SUV derivative of the Ranger pickup truck, which will be officially launched in Thailand next year.
The American auto maker said the next-gen Everest, designed by Lee Imrie, exterior designer at Ford Australia, has entered the final testing phase of its global testing program. In the released photos, the exterior has been digitally camouflaged. Ford said some of the Everest’s key visual design cues will remain hidden until it is revealed in the first quarter of 2022.
“We created an artistic pattern that hints at adventure,” Imrie said. “The camouflage consists of a series of rectangles tilted on a 45-degree angle that were inspired by mountain peaks.
“We make sure the vehicle design remains hidden by designing the camouflage pieces in isolation. This means when it’s applied to the vehicle it’s a completely random pattern.”
The color of the camouflage is just as important as keeping the vehicle hidden, according to Imrie, and is based on three colors – meteor grey, black and white.
While the camouflage pattern helps to disguise some of the next-gen Everest’s key features, a #SeekYourExperience and QR code built into the pattern is intended to encourage those who see it out on the road testing to engage with it and share their experience.
Ford has recently announced a US$900 million investment for production the 2022 Ranger and Everest at its two Thai plants. It’s the largest single investment ever made by Ford during its 25 years in Thailand.