Chevrolet has launched a street racing-inspired Colorado RS pickup truck in low-stance X-Cab and C-Cab LT variants, limited to just 200 units.
Chevrolet says the Colorado RS comes exclusively from the factory with two-tone paint, and factory-customized exterior styling.
For the Colorado RS, Chevrolet pairs customer’s choice of red, orange, blue or white with a contrasting black roof, hood, tailgate, rear-view mirrors, and black Chevrolet grille and bowtie logo.
There’s also a nudge bar, exclusive red RS badging and the omitted rear bumper.
“With its low stance and rebellious styling, Colorado RS is ready to do double duty as both a highly capable work truck and lifestyle vehicle,” said Sean Poppitt, Director of Marketing and Communications, GM Southeast Asia.
Built at GM Thailand’s Rayong Plant, Colorado RS is Chevrolet’s nod to the truck customization trend in Thailand where many customers personalize their pickups with accessories, alterations and other embellishments, he added.
“Personal expression is an important part of pickup truck culture, both in Thailand and in America. The Colorado RS is a tribute to truck customers who want to go their own way. RS provides the perfect platform for customers to add their own personal stamp on Chevrolet’s signature styling. Colorado RS reflects the bold American spirit that has made Chevrolet a favorite brand for generations of truck customers around the world.”
The RS badge stands for “Rally Sport” and refers to Chevrolet’s long history in motorsport, including pickup truck racing. Chevrolet first used RS on the Camaro in the 1960s and has used it on many nameplates to offer a sportier appearance package or dedicated trim level.
Colorado RS costs an additional Bt10,000 to the price of the standard X-Cab LT and C-Cab LT, which start at Bt665,000 and Bt789,000 respectively.
The RS is available for booking at Chevrolet dealerships nationwide and at the upcoming 36th Thailand International Motor Expo from November 29 to December 10.