The Suanluang Autohaus Group has invested over Bt300 million to open a new Mercedes-Benz service center on Ramindra Road, the company’s third facility in Bangkok.
MB Empire, the new one-stop-service center, provides the same professional standards as Suanluang Autohaus on Srinakarin Road and MB Sukhumvit on Sukhumvit Soi 83, according to Kittarin Limrabruen, director of Suanluang Autohaus Co Ltd.
She said MB Empire boasts the Star Member system which connects databases across all three service centers, featuring a customer area exceeding 1,200 square meters, capable of accommodating and servicing up to 500 vehicles monthly.
“MB Empire is an innovative Authorized Service Center building on the success of MB Sukhumvit which is known for its one-stop service and exclusive customer care,” Kittarin said. “Designed to meet the needs of customers in the Ram Inthra area which is surrounded by high-quality residential projects, we are confident that this investment in developing our new service center will definitely receive a positive response.”
Managing director Korkiat Limrabruen said MB Empire seamlessly integrates all services for Mercedes-Benz vehicles, encompassing regular maintenance, general repairs, and diagnostic analysis.
“Currently, we offer comprehensive services for all types of Mercedes-Benz vehicles, including Mercedes-Benz, Mercedes EQ and Mercedes AMG models. In addition, our service center provides standard Mercedes-Benz body and paint repairs as a one-stop service, managing every step of the repair process in collaboration with more than 15 insurance companies. Our Star Member program, an integrated database system connecting all three service centers, also allows our members to accumulate points for service visits in which benefits from promotions, discounts and continuous exclusive privileges can be enjoyed under this program.”
Korkiat said MB Empire serves an average of 250 cars per month, but thanks to the expansion, the company can now accommodate up to 500 Mercedes-Benz vehicles monthly.
“Our 2024 goal is to increase service users by 10 per cent, with the Star Member program playing a crucial role in fostering relationships and delivering memorable service experiences. Looking ahead, we envision collaborative projects with other brands that share similar customer lifestyles, potentially starting with businesses in the hospitality sector such as hotels, spas or restaurants with the aim of consistently providing customers with new and impressive experiences,” he said.
The new facility features a thoughtfully allocated area of double volume customer lounge providing both privacy and an airy atmosphere simultaneously. Customers can reserve a private office in advance for work or personal use during their vehicle servicing. The co-working space includes small meeting tables and individual work desks on the mezzanine floor. Additionally, the facility boasts a Star Café and Star Member Lounge, offering a curated selection of food and beverages throughout the day.