MG has launched the MG EVolution Showroom in response to the current rise in demand for EVs (electric vehicles) within its customer base, catering exclusively to EV sales and after-sales services.
According to a press release from MG Sales (Thailand) Co Ltd, the first three MG EVolution Showrooms will be constructed in Bangkok, Pathum Thani, and Chonburi, with a plan to open a total of 10 showrooms nationwide by the end of this month.
With the EV market witnessing exponential growth in 2023, the enhancement of showroom image for EVs has grown into a significant part of MG’s business operation. The MG EVolution Showroom is specially tailored for sales and after-sales services of EVs and premium EVs from MG such as the Maxus 9, MG’s first electric 7-seat luxury MPV, Maxus 7 and Cyberster, a two-seat electric convertible sport roadster.
The area inside each MG EVolution Showroom is systematically divided into various zones including an EV showcase, a customer welcome zone, a meeting room for education and demonstration and a maintenance area where equipment for EV maintenance and EV technologies alongside experienced mechanics are available. The showroom also features MG SUPER CHARGE which opens around the clock. Sales assistants at MG EVolution Showroom have undergone an exclusive EV training in order to provide customers with accurate details and recommendations so that they thoroughly understand MG products.
The design concept of MG EVolution Showroom underscores modernism and accessibility among all customer segments. The use of blue and light blue as part of the design represents advancement, technology and innovation while the light-blue lines signify an environmentally-friendly approach which is also in line with the concept of electric vehicles. The first three MG EVolution Showrooms namely MG Able Motors (Pathum Thani), MG Best Autosales located (Chonburi Bypass) and MG Best Autosales (Phetkasem 65), will be operational this month, with 7 more scheduled to open by the end of June.
Pongsak Lertruedeewattanavong, vice president of MG Sales (Thailand), said, “The EV market in the past year saw an extremely significant growth. With the company’s commitment to introduce a wide variety of new products into the EV industry, MG has generated an accumulative sales volume of 26,000 units since 2019. In its second decade, MG launched three new EV models — one of which was the proudly presented the new MG4 ELECTRIC, the company’s first locally-manufactured electric vehicle which uses locally-sourced spare parts from 17 firms.”
“We also expanded our EV battery assembly plant and spare parts development facility, where we work with suppliers,” he added.
With the total investment budget of Bt30 billion, MG also opened a new spare parts storage with a total area of 25,000sqm and houses over 30,000 spare parts.
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