Mazda has recently unveiled its business plan to dealers in Thailand at the Mazda Mirai 2024 dealer meeting held in Bangkok recently.

Mazda dealers were informed about Mazda’s short, mid and long-term business plans. The Japanese automaker plans to embark on a new business plan called “Reinvent for a Sustainable Future”, starting off with changing thinking and working methods to match the quick-changing business scenario, growing sustainably and achieving a bright future.

Tadashi Miura, president of Mazda Sales (Thailand) Co Ltd, said Mazda will continue its long-term efforts towards sustainability during the 2024 fiscal year and that doesn’t mean only selling cars.


“We must provide satisfaction in every area in order to ensure customers come back to Mazda when buying another car and become member of the Mazda family,” he said. “This is the core of the retention business and customers will be the ones who help promote the brand through their high level of satisfaction. This will lead to sustainable growth for the brand and plays an important role in brand value management.”

Senior vice president Thee Permpongpanth added that Mazda’s next step is to grow its business in a sustainable way, especially in sales and services.

“This is an important strategy that Mazda has been working on for the past 2-3 years and we are now seeing concrete results as customers are choosing to stay with the Mazda brand despite an increasing number of choices in the market,” he said.