Suzuki Motor (Thailand) Co Ltd recently named the winners of the 4th Suzuki Best Dealer Award, staged for the fourth consecutive year in order to encourage Suzuki dealers to continuously maintain high standards.

A total of 127 Suzuki dealerships in Thailand took part in the event, with 10 being named as the winners of the 2020/2021 event.


Suzuki Motor (Thailand) president Minoru Amano said Suzuki has been organizing contests to select the best dealership of the year with an aim to constantly improve the quality of all sectors within Suzuki dealerships.


“The contest has become a stimulation and encouragement for all Suzuki dealerships to continually develop themselves and become role models for others in the business in Thailand,” he said. “The continuous improvements display the dealerships’ commitment in providing customers with sincere and warm services in return for their support for Suzuki.”

Amano said the theme of this year’s contest is “Cause We Care: The Principle that Leads to Sustainable Management”.

Meanwhile, Wallop Treererkngam, executive director for sales and marketing, added that the objective of the ‘Best Dealer Award 2020/2021’ event is the commitment from every dealership to provide the best care to the customers under the ‘Suzuki Cause We Care’ philosophy.

“So far, each dealership has set the targets in the same direction, with the same goal and clear operational purposes – starting with good internal management. The executives at every dealership will encourage and instill a ‘love to serve’ frame of mind on every employee, while securing pathways for knowledge and skill developments to ensure professionalism.”


“Cooperation between different sector within the company is also encouraged to establish the best organizational persona, while lifting the spirit of the employee in order for them to relay heartfelt services to the customers,” he added. “This distinctly affirm the confidence among consumers on Suzuki’s quality services, all of whom Suzuki sees as a family member.”

The 10 dealerships that made it through the first round had to present their visions and future management plans in a competition. Out of those who participated, one was chosen as the ‘Best of the Best Dealer 2020/2021’ award, while the rest were provided with the ‘Platinum Dealer 2020/2021’ awards.

Wallop said that from every contest, Suzuki was able to create a new generation of business executives with skills and ethics that will help ensure Suzuki’s sustainable success in Thailand.

“Not only that, their fresh ideas and the modern technological advancement will help guarantee customer’s highest level of satisfactions, both before and after sales,” Wallop said.

Best of the Best Dealers 2020/2021

Somchok Kotmanee, Supanyontrakarn Trading Co Ltd, Nonthaburi province.

Platinum dealers 2020/2021

Sanawuth Klangcharoenpongpa, Klang Automobile Co Ltd, Nakhon Ratchasima province.

Chayatorn Utenpatanun, R-Heng Wattana Co Ltd, Khon Kaen province.

Nathaphol Utaranakorn, Areemit Auto Sales Co Ltd, Mahasarakham province.

Warut Kathinthong, Navasuzuki Pathumthanee Co Ltd, Pathum Thani province.

Phubate Thitikritanon, D. Four Car City Co Ltd, Bangkok.

Thanakarn  Suwannasang, A.N.N. Auto Sales (2016) Co Ltd, Narathiwat province.

Kittipong Sakulkhoo, Suzuki Jieng Udon Co Ltd, Beung Karn province.

Peerapat Sitthiyanurak, Suzuki Hua Hin (Sitthiphan) Co Ltd, Phrachubkirikhan province.

Somkiat Arunvarakorn, Sor. Aroon Sales Service Center Co Ltd, Phitsanuluk province.