Suzuki Motor (Thailand) Co Ltd is hoping to achieve its 2020 sales target of 25,000 vehicles.
The Japanese auto maker plans to rev up sales at this year’s Thailand International Motor Expo with the Swift GL MAX Edition as well as other special models.
From January to October 2020, Suzuki has already sold 19,623 units (down 4 per cent compared to the same period last year) in Thailand for a 3.22-per cent market share.
Minoru Amano, president of Suzuki Motor (Thailand) Co Ltd, said the Covid-19 situation in Thailand is gradually improving.
“In 2020, sales in the Thai automotive market will reach approximately 60,000 units, decreasing by 25 per cent, but showing positive signs and directions when compared to last year,” he said.
While sales of some Suzuki models have dropped due to the pandemic, Certain Suzuki models have enjoyed growth, particularly the Celerio eco car.
“The Celerio has regained popularity because consumers were looking for ways to travel more privately as social distancing must be kept, at the same time, the price for this model was suitable, with low-rate installments amid the rough economy Thailand is facing,” he added.
The sales breakdown of Suzuki models are as follows: Suzuki Swift 7,957 units, Suzuki Celerio 3,229 units, Suzuki Ciaz 2,520 units, Suzuki Ertiga 2,407 units, Suzuki XL7 1,471 units, Carry 1,989 Jimny 50 units.
Wallop Treererkngam, executive director for sales and marketing at Suzuki Motor (Thailand), said that once the situation in Thailand improves, car sales figures should also pick up.
“Under the present circumstances of Covid-19, financial institutions have been tougher on providing loans, but this have paved way for Suzuki to follow through with our own plans, leading the way for Suzuki to reach out to the targeted consumers, a method which is completely suitable for the current economy,” he said.
He stressed that those working as government officers or state-enterprise employees are two groups with high purchasing power and demand, so Suzuki’s strategy has been able to help present the right vehicle and services to interested buyers, which in turn helps to significantly increase sales figures.
Apart from digitalization, after-sales services will also be given a new look, and Suzuki will join hands with partners to expand its showroom network to 130 nationwide within March 2021. Despite the Covid-19 situation, many businesses still have shown strong interests and confidence in working with Suzuki Motor (Thailand), Wallop said.
“For the upcoming Thailand International Motor Expo 2020, the final auto event of the year, the competition will be very tough. Suzuki will be bringing our best products to the floor, including the showcasing of the Suzuki Swift GL Max Edtion. The model has just been launched and interested customers will be able to get a super deal at the motor show. That’s not all, as Suzuki will be putting on display other accessorized car models to inspire drivers who want to decorate their own car to fit their style,” Wallop said.
All Suzuki models booked at the Thailand International Motor Expo 2020 will receive a 90-day free trial, a special interest rate starting at only 0%, and a first-class insurance free for 1 year, along with up to Bt50,000 discount on accessories, plus more special offers put on the table only at the Motor Expo.
Wallop added that the improving Covid-19 situation in Thailand and the conducive atmosphere that leads to easier decision in car purchasing will pave the way for automobile sales to make a return.
“Suzuki should be able to generate sales as high as 2,500 units at the motor show this year, compared to the 2,302 units booked in 2019,” he said.
