Sarote (left) and Takahashi (right).

Mitsubishi Motors (Thailand) Co., Ltd. today announced key personnel changes and its domestic dales unit and marketing strategy units, effective April 1, 2021.

Sarote Maartlert was appointed senior vice president, for sales, after sales and network improvement Unit. In this role, Mr. Sarote will be responsible for sales, after sales and network re-engineering reinforcement. He will continue to elevate the role of Mitsubishi’s Education Academy for skill enhancement and people readiness.


Arata Takahashi was appointed senior vice president, marketing strategy unit. He leads overall product planning, marketing communications and digital strategy. Prior to his appointment, Mr. Arata held the position of vice president for after sales at Mitsubishi Motors Thailand since 2018.

“I have strong confident both newly appointed SVPs will enhance the customer satisfaction and deliver the strategies which will also enable our acceleration of brand preference and domestic sales growth,” Eiichi Koito, president and CEO, Mitsubishi Motors (Thailand), said.