While the general eco car market declined by four percent in 2022, sales of the Suzuki Celerio grew by seven per cent to 4,651 units, according to a report from Suzuki Motor (Thailand) Co Ltd.
The Suzuki distributor stated that the company sold a total of 22,278 vehicles in Thailand last year, comprising of the Swift (8,413 units), Celerio (4,651 units), XL7 (3,999 units), Carry (2,886 units), Ciaz (2,264 units) and Ertiga (759 units).
Minoru Amano, president of Suzuki Motor (Thailand) Co Ltd said, “In 2021, the competition in the Thai automotive market was high, as every company was trying to push as hard as they can to generate sales, which has fallen due to the Covid-19 pandemic. Suzuki however, has hit our targets through well-planned strategies in every aspect, including in marketing, sales, and services.”
Amano said the Celerio enjoyed growth thanks to its affordable pricing as well as exceptional fuel efficiency. The 5-door hatchback is powered by a 1.0-liter engine with an average fuel economy of 20km/liter.
Wallop Treererkngam, executive director for sales and marketing of Suzuki Motor (Thailand) Co Ltd, added, “The impact of the shrinking economy and effects on the daily lives of the Thai people caused by the Covid-19 pandemic have not only affected the way people live but also changed consumer purchasing behavior. The importance of social distancing and need of privacy are both vital factors which influenced a quicker decision on private car purchases.”
He said apart from providing privacy, safety and comfort, fitting into the consumer’s lifestyle, price is a major factor. “The present economy has forced consumers to become more aware of their spending, so Suzuki’s favorable and reasonable pricing, along with our high quality, have helped stimulate better than expected sales.”
The Celerio is expected to further help stimulate sales for Suzuki in 2022 and help the company to reach its goal of selling 30,000 units within the year, Wallop said.