Mg has introduced the “MG Thailand” application featuring more communication channels for customers and those interested in sharing experiences as well as participating in various activities to collect points in order to redeem special merchandise.
Moreover, vehicle status and remote commands are also integrated into the app for convenience. MG says the app is accessible to all regardless of ownership status as it gathers all movements of the brand. Main features of the app include “FEED” where users will find news, activities, and latest movements of MG. FEED also serves as a communication channel where users can comment or share their MG-related experiences in response to the lifestyle of modern consumers.
The “PRODUCT EXPLORE” function is where information on all MG models is available. Users can look for nearest showrooms and can book a test drive session while a car booking function will be added shortly. Current MG owners with i-SMART can access remote commands and vehicle status in real-time right on the app. Dedicated functions for EV/PHEV owners like charging management panel as well as other Passion Service programs are also available here. “NAVIGATION” is a search engine for locations and charging stations from key operators in Thailand as well as MG Super Charge. Users can find their personal information, favorites, and notification settings under “MY PROFILE.” Last but not least, users can also participate in various activities and collection points to redeem special merchandise under “MG MALL.”
Pongsak Lertruedeewattanavong, vice president of MG Sales (Thailand) Co Ltd, said, “MG is dedicated to develop technology to create better driving experiences for customers. The latest endeavor of ours is the launch of ‘MG Thailand’ application as a center for both MG’s current and prospective customers to find products information, news, and services at their fingertips. They can also reach us via the app as well. We are certain offline-online communications integration is a way to effectively reach wider groups of consumers. The integration also complements our efforts to constantly develop products and services that are truly matched with each consumer’s lifestyle.”
The “MG Thailand” application is now available for download both on the App Store and Google Play. A special privilege is on offer for customers who download and register in the MG Thailand application today will receive 500 points.