Sales of Mercedes-AMG grew by almost 15 per cent in Thailand last year, notably with a surge of 33.9 per cent in Q4.
However, in 2020 total Mercedes-Benz sales in Thailand fell by 29.7 per cent to 10,613 units, allowing arch rival BMW to clinch the No.1 spot with sales of 11,240 units, declining by just 4.3 per cent.
“In Thailand, with major challenges by the pandemic that affected the luxury car market, we have put our focus on dealers’ liquidity, and we were able to maintain our business growth and get through the year well. We have also seen a number of positive signs,” Roland Folger, president and CEO of Mercedes-Benz (Thailand) Ltd, said.
“For 2021, Mercedes-Benz is ready to excite the market throughout the year,” he said. “In the first half of the year, we are preparing to introduce a wide range of new models including the new Mercedes-AMG compact, the new Dream Car model many have been waiting for, and the new plug-in hybrid model that defines a new age of hybrid technology.
Folger added that the minor-change E-Class that has just been launched will spearhead the company’s market offense during Q1.
“What we want to introduce first this year is the new Mercedes-Benz E-Class, one of the most awaited Mercedes-Benz models with a sleek new design and outstanding performance powered by a third-generation of EQ Power technology. With this new model, we are more than ready to enthuse Thai luxury car market in the first quarter,” Folger said.
The 2021 E-Class, available in both PHEV and diesel variants, is priced from Bt3.19 million to Bt3.77 million.
Meanwhile, Mercedes-Benz sold a total of 1,024,315 vehicles in the Asia-Pacific region last year, a 4.7-per cent increase over 2019. The main driver was the Chinese market, where the brand grew by 11.7 per cent with sales of 774,382 units.
Globally, the Stuttgart-based luxury carmaker sold over two million vehicles for the fifth straight year, with 2020 sales of 2,528,349 units.