Thee Permpongpanth has been appointed as senior vice president responsible for sales, marketing and business development at Mazda Sales Thailand (MST) Co Ltd effective from today.

Previously the vice president in charge of marketing and government relations, Thee now has vastly increased responsibilities. Apart from sales and marketing strategies, he is also responsible for corporate management strategies, product development, marketing communications, digital marketing, public relations, dealer business and network development, and government relations.


Thee joined Mazda in 2007 as a manager and supervised product marketing, before being promoted to director in 2012 responsible for product marketing and government policies. He was promoted again in 2015 and 2018, taking responsibility of marketing, product planning, marketing communications, public relations and government relations.

MST president Chanchai Trakarnudomsuk said Mazda is going through an important phase during the digital age.

“Today, it is undeniable that the digital world has a huge impact on consumer behavior. Both in choosing a vehicle and in customer satisfaction Therefore, Mazda has to quickly adapt to a new business model that incorporates cutting-edge technology and innovation. We will bring in new technology to create a stronger presence in the market. In particular, efficient data management will create maximum benefits and help us respond quickly to the needs of the customers in any situation,” he said.

“With the potential of Khun Thee, which includes his vast experience in automotive business administration and true understanding of the Mazda corporate culture under the ‘Mazda Way’, he has always been a driving force behind Mazda. I am very confident that this promotion will enable Mazda to develop a model and set the right way to run a new era of business,” Chanchai added.