Mazda sold more than 20,000 vehicles in Thailand during the first six months of 2022, registering a growth of 6.4 per cent compared to the corresponding period last year.
The company stated in a press release that strong sales performances came from the Mazda2 subcompact along with the CX-3 and CX-30 crossovers that are enjoying increased popularity.
Mazda plans to introduce updated models later this year along with attractive sales promotions, including service packages. It plans to sell a total of 45,000 vehicles in the country this year.
Tadashi Miura, president of Mazda Sales (Thailand) Co Ltd, said the Thai auto industry faced challenges during the first half of 2022, such as semi-conductor shortage as well as inflation.
“Nevertheless, Mazda maintained its popularity in the market and enjoyed a 6.4-per cent sales growth, which was a positive sign for the automotive market after the economy has been halted during the past two years due to the Covid-19 crisis,” he said.
From January to June, Mazda sold a total of 20,117 units, comprising of 12,111 passenger cars, 7,496 crossovers and 510 pickup trucks.
Senior vice president Thee Permpongpanth added, “In the second half of the year, there are still many factors that we need to keep our eyes on, namely the economic situation, the shortage of semi-conductors which resulted from supply shock and cost increase that might affect customers’ decision to delay purchases.”
“However, we have prepared business strategy to pursue the medium-term plan, especially in terms of enhancing customer satisfaction and experience,” he added. “We aim to strengthen Mazda brand and focus on after-service to create maximum customers satisfaction to create long-term brand loyalty by offering 5 years free service plan to customers. In addition, we will expand showroom and service center including the ‘Mazda Certified Pre-Owned’ showrooms (10 showrooms opened nationwide) to sell high-quality of Mazda used cars, to provide full service to customers and create sustainability for the Mazda brand in Thailand.”
Mazda’s sales in the first half of 2022 VS in the first half of 2021
|Model||January – June 2022 (units)||January – June 2021 (units)||Change (%)|