Mazda is planning to grow sales by as much as 25 per cent the 2021 fiscal year and has set a sales target of 50,000 units, the company told its dealers during the “2021 Mazda Next Century Way Forward” business plan event held recently.

Charnchai Trakarnudomsuk, president of Mazda Sales (Thailand) Co Ltd, said the company was highly successful during the past fiscal year, thanks to introduction of new models in the passenger car, crossover and pickup truck segments, as well as increased online marketing.


“We sold more than 40,000 vehicles during fiscal year 2020 and achieved a 5.1-per cent market share, he said, adding that Mazda’s share in Thailand is the fifth-highest in the world for the Hiroshima-based company,” he said during the conference.

This means that Thailand is among one of the top 5 countries that Mazda has the highest market share in the world, and one with a high growth potential.

The purpose of the conference is to deliver key policies, establishing strategies and directions for business operations in various fields for the fiscal year 2021, Charnchai said.

Charnchai said Mazda needs to be ready and be able to deal with the changes that will occur in Thai automotive industry in the future.

“I would like to thank all the suppliers very much. We have worked together to help our performance in the past year to be a success amidst the sluggish market conditions caused by the COVID-19 crisis. Mazda Sales Thailand will fully support dealers in all regions to make Mazda a brand that can meet the expectations of customers and deliver better service. I believe that with the Mazda spirit, we will be able to grow and achieve various goals this year,” he said.