Inchcape (Thailand) Co Ltd has joined hands with Lifestyle Auto Co Ltd in opening the Jaguar Land Rover Phuket Studio in order to serve customers in the southern region.
The new facility, located on Thepkrasattri Road in Phuket, features both showroom and service center for both brands.
Charnchai Mahantakhun, Managing Director of Inchcape (Thailand) Co Ltd, said, “The opening of the Jaguar Land Rover Phuket Studio is an important part in our offensive plan for 2018 by expanding our sales and after sales services to regional areas. We have strong cooperation from Lifestyle Auto that has vast experience in the automobile business and also high expertise in the southern region car market.”
He said this is the third Jaguar Land Rover showroom in Thailand. The first Jaguar Land Rover facility is located on Rama 4 Road in Bangkok and consists of a new vehicle showroom, service center, Jaguar Land Rover Approved Used Car showroom, as well as the headquarters of Inchcape Thailand.The second facility was officially opened earlier this year at the Siam Paragon Shopping Center, which has gained strong interest from family-type customers.
“Today we are proud to present the new third Jaguar Land Rover showroom and service center located in Phuket and built with a unique ‘studio’ design concept,” he said. Charnchai says visitors to the showroom will be surprised by the “London Street” theme, with colorful flags and other iconic British decorations.
Vehicles to be displayed at the showroom come in and out on a regular basis, while popular and new models are offered for test drives to those who are interested in experiencing the true driving performance of the vehicles before making a purchase decision.
Retail pricing and offers from Jaguar Land Rover Phuket Studio is similar to the other showrooms, which includes a 5-year Worry-Free warranty program, free 5-year maintenance, and 24-hour emergency service for 5 years.
“There is a large number of Jaguar and Land Rover users in the southern region of Thailand and this is the reason that we have decided to open a showroom and service center in Phuket. This allows us to serve these customers whether in terms of maintenance, repairs and spare parts,” Charnchai said, adding that the popularity of Jaguar and Land Rover vehicles in the southern region is very strong, right after Bangkok.
Piriya Tantipiriyakij, Managing Director of Lifestyle Auto Co Ltd, said,” We have made this investment due to our confidence in the Jaguar Land Rover brand, which has enjoyed tremendous growth in both Thailand and global markets in recent years. The company has also been developing new technologies and launching new models to serve the demand of customers in a wide variety of segments. Another important factor is that Inchcape (Thailand) is a subsidiary of Inchcape Plc which is a global auto retailing business with more than 170 years of international trading experience. This is an important part that helps strengthen and raise the potential of its business in Thailand.”
The Jaguar Land Rover Phuket Studio has a total area of 1,158sqm divided into the display zone for 6 vehicles and a customer zone serving English snacks and beverages. At the Jaguar Land Rover Collection Zone, customers can shop for their favorite genuine Jaguar Land Rover apparel and merchandise.
The service center has 4 servicing bays with the highly-experienced team of mechanics trained by the authorized importer and distributor. The center also features the latest diagnostics equipment and tools, with genuine parts from Jaguar Land Rover. There is also an online database system linking the facility to the main service center at the head office.