Great Wall Motors (GWM) have officially opened its first GWM Experience Center at ICONSIAM, featuring a variety of special activities, work corners, recreational space, café and even a giant slide.

The Chinese automaker said it hopes to implement a “user-centered” business strategy in Thailand, stating that it had received strong response for sales and online-to-offline (O2O) after sales service through GWM Store and partner stores.


Steven Wang, vice president of Great Wall Motor ASEAN and Thailand, said, “We aim to establish GWM Experience Center as “The 4th Space” or the place people will spend time other than at home, workplace, or lifestyle venue. Everyone is welcome to step into GWM Experience Center to learn more and do their favorite activities.

“They may come here to work or wind down and know more about GWM brand and products through our display, innovations, and state-of-the-art technologies in each zone. All visitors can rest assured that they are going to enjoy the best experience, great service, and a warm welcome. We do hope that GWM Experience Center will bring GWM and Thais even closer,” he added.

Located on the 3rd and 4th floors of ICONSIAM, GWM Experience Center spans over 1,600 square meters of space, with its decor inspired by signature lines of the GWM logo and cars.