BMW Motorrad Thailand is hoping to attract more customers in 2021 with lowered retail pricing across a large number of models.
According to an announcement from the German manufacturer, the pricing restructure covers a total of 12 models in the BMW Motorrad lineup. It ranges from the high-performance S 1000 R and BMW G 310 R roadster, to adventure F 850 GS Adventure and classic R nineT Scrambler.
Miguel Llabres-Pohl, head of BMW Motorrad Southeast Asia and Importers APAC, said, “In previous years, we have been strengthening the presence of BMW Motorrad in Thailand with diverse strategies that range from the launch of new models to cover the eclectic lifestyle and automotive demands of customers to flexible financial offers for different financial needs.”
“We have studied the potential and trends in the Thai market and believe that the restructured pricing will be able to excite consumers with more accessible and alluring opportunities to own a premium bike from BMW Motorrad,” he added. “In 2021 we are planning for our fans an array of training and travel activities to offer a joyful experience and create a strong community for BMW Motorrad owners.”
| Model | Previous price (THB) | New price (THB) |
| BMW G 310 R | From 209,000 | 170,000 |
| BMW G 310 GS | From 229,000 | 195,000 |
| BMW F 750 GS | From 499,000 | From 419,000 |
| BMW F 850 GS | From 575,000 | From 459,000 |
| BMW F 850 GS Adventure | 675,000 | 539,000 |
| BMW S 1000 XR | From 895,000 | 749,000 |
| BMW S 1000 R | From 675,000 | 599,000 |
| BMW R nineT | From 1,110,000 | From 929,000 |
| BMW R nineT Urban G/S | 975,000 | 799,000 |
| BMW R nineT Racer | 975,000 | 799,000 |
| BMW R nineT Pure | 880,000 | 699,000 |
| BMW R nineT Scrambler | 975,000 | 799,000 |
