Autodesk, a leading Design and Make Platform company based in San Francisco, California, says it is ready to support the Thai government’s EV project, which is estimated to attract investments of more than Bt150 billion (USD4.4 billion).
The company is planning to take part in the Future Mobility Asia 2023, to be held at the Queen Sirikit National Convention Center from May 17-19, with emphasis being put on the importance and potential of Thailand’s electric car market.
Future Mobility Asia, organized by the Ministry of Energy, offers a comprehensive exhibition of future sustainable ideas, solutions, technologies, and insights. Executives should leverage these opportunities for green innovation and digital transformation, particularly in the context of government policy for electric vehicles, an area of significant importance to Autodesk, according to Detlev Reicheneder, Senior Director of Industry Strategy.
“Autodesk is supporting the digital transformation of the mobility industry with advanced technologies to accelerate the shift to sustainable mobility. By 2030, one in three vehicles is expected to be an EV. With proactive sustainable development policies of governments in Asia, the region is set to play an important role in the global transformation towards the use of clean energy in the mobility business (sustainable transportation). As a result, the EV market in Thailand will shift towards a more environmentally friendly future,” Reicheneder said.
Autodesk’s automotive customers include manufacturers, suppliers, and well-known global design houses such as Tesla and Hyundai.
Thailand is Southeast Asia’s largest electric vehicle (EV) market with over 100,000 EVs on the road, and new incentives are expected to surge the number of EVs in the country, he added. These incentives include a reduction in excise tax on EV batteries and a subsidy program, which are projected to generate up to $4.8 billion in investment in the Thai EV industry.
Autodesk will showcase the next phase of digital transformation technologies to accelerate innovation, improve collaboration, and drive sustainability. The major highlights are the PIX Moving Ultra-Skateboard, the world’s first chassis developed with AI-powered generative design; and Briggs Automotive Company’s (BAC) Mono model – which, thanks to a redesign of the rims using generative design, weighs just 570 kg and can accelerate to 100 km/h in under three seconds.
Autodesk will also present its innovation in virtual reality through its advanced software (Autodesk VRED and Alias).
PIX Moving uses AI and digital tools such as generative design, 3D printing, and robotics to build resilience, improve collaboration, and automate their processes, enabling them to thrive through the dramatic changes faced by the automotive industry with Autodesk technologies.
The PIX Moving Ultra-SkateboardTM exhibited at the Autodesk booth is the world’s first AI chassis designed to lower the innovation barrier for autonomous driving while promoting sustainable manufacturing practices, including agile and efficient manufacturing processes, Reicheneder said.
Using AI-powered generative design, PIX Moving can optimize the chassis design to suit each application’s specific requirements and create a near-unlimited variety of customized platforms and vehicles. By combining this approach with metal 3D printing and other digital manufacturing technologies, PIX Moving can produce these custom solutions with a much shorter lead time than the traditional OEM and supply chain model, reducing waste and energy consumption.
Meanwhile, Briggs Automotive Company leverages Autodesk’s advanced technologies to drive innovation and technology in sports car manufacturing. BAC’s Mono model is a prime example of this: the race car weighs just 570 kg and can accelerate to 100 km/h in under three seconds. BAC leverages Autodesk’s advanced technologies to streamline their production process and promote cross-functional collaboration including with its supplier base.
Autodesk reported total revenue of over $5 billion in Fiscal 2023 (ending January 31, 2023) and has 13,700 employees worldwide. Its technology and intelligent software solutions span architecture, engineering, construction, product design, manufacturing, media, and entertainment verticals.
