Audi Thailand has invested over Bt1billion in opening Audi Centre Thailand, the largest Audi showroom and service center in Southeast Asia, featuring the “Terminal Concept” design.
The new facility is located in Ekamai-Ramindra road, and will serve as an important landmark for the brand in this busy lifestyle area.
The company also took the opportunity to introduce the latest full-sized flagship SUV, the Q8, for the first time in Southeast Asia.
Krisada Lamsam, chairman and CEO of Audi Thailand, said, “We have been introducing new models swiftly and regularly, expanding out showroom and service center network both in Bangkok and upcountry, and raising after-sales quality,” he said. “And now we are opening the Audi Centre Thailand, a 6-storey building with 12,800sqm of space that meets Audi standards.”


The Audi Centre Thailand stands out as it offers an integrated service, ranging from sales to after sales and the most advanced body and paint repair shop in South East Asia.
“We have invested over Bt1 billion for the construction, decoration, plus modern tools and equipment,” he added. “This serves as a testimony to our strong will to build the Audi brand in Thailand, under the full support of Audi AG.”
Krissada said that Thailand’s automobile market has high potential and growth, making it one of the most attractive countries in the region for investments.
“The opening of the Audi Centre Thailand reflects the strength of the Audi brand, which is clearly different from competitors. We are confident that Audi Centre Thailand will set the benchmark for showroom and service center standards in Thailand. We are also confident that this area will become an important strategic location for Audi. The Audi Centre Thailand will become a new landmark for Audi, offering customers unparalleled service quality and increased confidence in our brand,” he said.
“In addition to the full line of products. We need to expand our Audi network nationwide to serve our customers. To create a good experience. And to strengthen our brand again,” Krisda added.

Meanwhile, the Q8 is powered V6 gasoline engine (DOHC) with 24-valve direct injection, turbocharger, and variable valve timing (Audi valvelift). Maximum power is claimed at 340 hp from 5,200-6,400 rpm, while maximum torque is 500 Nm from 1,370-4,500 rpm. There is quattro all-wheel-drive, 8-speed Tiptronic automatic transmission, and adaptive air suspension. Price has been set at Bt6.799 million.
“We will start opening new showrooms in Bangkok and in the provinces in order to strengthen customer confidence in both sales and after sales,” Krissada said. “We are confident that our advances this year will successfully raise confidence in the Audi brand and help convince customers to consider our brand in their next purchase.”

The Audi Centre Thailand is now officially open. The sales department servicing hours are from 8am to 8pm while the service centre will start offering oil change services from September 17, while repair services will commence in October. The service centre is open from 8am to 5pm Mondays to Saturdays.
For appointments, customers can call Audi Centre Thailand at tel. 02 765 8888 or call Audi New Petchburi at tel. 02 023 4888 (customer relations). For the Audi Pattaya showroom, please call 038 197 888.