Bridgestone Thailand has launched its latest premium sport tire – the Potenza Sport Evo – targeted at high-performance car and EV users.
According to the tiremaker, the new Potenza Sport Evo tire was developed under the concept of ‘Ultimate Control, Superior Performance’. Available in 2026 in 71 sizes from 18 to 22 inches, the Potenza Sport Evo is priced from Bt5,150 (205/40R18).
The Potenza Sport Evo offers sharp responsiveness, precise handling and confidence for drivers who demand the thrill of sporty driving, said Akihito Ishii, managing director of Bridgestone Sales (Thailand) Co Ltd.
“As a global leader in global leader providing sustainable mobility and advanced solutions, Bridgestone is committed to continuous research and development to deliver innovative products that effectively meet the diverse needs of consumers,” he said.
“With this commitment, Bridgestone aims to redefine Thailand’s premium sport tire segment through the launch of the new Potenza Sport Evo,” Ishii added. ““We are confident that this new tire will not only meet the expectations of performance-oriented drivers but also expand our reach among EV owners who demand exceptional driving performance, precise handling, superior grip, and longer-lasting durability.”
BRIDGESTONE POTENZA SPORT EVO
• More confident braking even on wet roads: Certified with the highest wet grip index (A Grade) in all tire sizes, achieving up to 5%* shorter braking distances on wet roads.
• More precise braking on dry roads: Innovative curved tread block design reduces distortion and increases contact pressure, resulting in more efficient road grip and reducing braking distances on dry roads by up to 2%*.
• Confident control at all speeds: Featuring a differentiated groove design to maximize the tire’s contact patch for enhanced road grip, along with high-strength reinforcement Nylon and Aramid Fiber in the tread area, this new tire delivers enhanced road grip and confident handling at all speeds.
• Extended tire life: Comprehensive design and material enhancements deliver up to 15%* longer tire life – or more than 6,000 additional kilometers
• Improved energy efficiency: The rolling resistance coefficient (RRC) is reduced by up to 6%*
*When compared to the previous model (BRIDGESTONE POTENZA SPORT)
