Nissan Thailand recently presented the prestigious “Global Dealer Award 2023” to M1 Phitsanulok, a branch of M1 Holding in recognition of its outstanding performance and excellent customer services in the past year.

In support of Nissan’s global policy on dealer development, the “Global Dealer Award 2023” is the highest dealership recognition Nissan presents to its dealer in respective country with remarkable performance in sales, services and customer satisfaction, the company stated in a press release. Receiving these awards not only brings the dealer pride but also encourages them to continue their excellence to raise the bar on customer service, customer experience and satisfaction.

M1 Phitsanulok, which has been a Nissan dealer for over 30 years, reported strong performance in 2022, both in business expansion and customer satisfaction. The company has five showrooms in three provinces. In Tak province, it has two branches – M1 Mae Sot, which serves as its provincial headquarters, and M1 Tak. In Nakhon Sawan, there is one branch in Bang Muang, serving as the provincial head office, and Pak Nam Pho. Another branch is Tha Thong in Phitsanulok province.

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Chalermwat Treeratwattana

Chalermwat Treeratwattana, CEO of M1 Nissan Phitsanulok, shared the key to their success. “We serve as the bridge between Nissan and our customers. Our commitment is to ensure excellent care for our customers from the moment a Nissan car arrives at our facility until it is safely returned to the customer. Our role extends beyond being a dealer or sales office, we are the dependable friend standing by our customers’ side. In times of trouble, we act promptly and strive to provide the best assistance, aiming for our customers to have complete peace of mind, knowing that their vehicles are always in good hands.

During the pandemic, M1 Nissan prioritized customer and community care to maintain and strengthen relationships with all stakeholders. For example, in addition to the regular employee benefits and social security, the company offered mental health care and consultations, recognizing the unusually high stress level among employees during these hard times. Training is one of the top priorities for M1 Nissan to ensure its employees possess the capability to actively listen to customers, provide the best possible advice and efficiently solve problems. Maintenance services are a focal point, emphasizing completeness and perfection.

Continuous support from Nissan in terms of products, services, technical assistance and marketing significantly contributes to M1 Nissan’s success, the release stated.

“I would like to express my gratitude to Nissan Thailand for consistently listening to us, and working closely as a team. This strong support has played a crucial role in our business growth. The “Global Dealer Award 2023” we received today is a clear proof of our service quality. More importantly, it reflects our mutual success in exceeding customers’ expectations”, said Chalermwat.

Isao Sekiguchi, President of Nissan Motor Thailand and President of Nissan ASEAN, said, “Nissan congratulates M1 Nissan for its excellent performance, highlighting its dedication and passion for delivering great services that exceed our customer expectations. Our mutual goals to consistently improving customer experience will keep all of us ahead of the game. Nissan Thailand is particularly impressed with M1 Nissan’s dedication to being a supportive friend to customers, always available for them, and, most importantly, its commitment to caring for employees and community as if they were family.”

Nissan said it consistently supports dealers in enhancing their services and improving their business. The company, for example, has adopted digital technology that enhances customer communication with dealers for tasks like scheduling maintenance appointments, calculating service fees, checking part supply, locating showrooms and more.

Continuous trainings for dealers also enable dealers to continuously enhance their service offerings and initiate services beyond customer expectations. Nissan Customer Promise has been implemented and provided clear guidelines for dealers to provide better and transparent services, enhancing the overall customer experience.