Thailand is the fastest-growing market for Mazda worldwide, with the Japanese automaker selling 21,005 vehicles during the first 4 months of the year to register a 33-per cent growth compared to the corresponding period last year.
April sales for the Japanese brand reached 4,419 units, up 5 per cent. The Mazda2 was the core model, notching up sales of 2,768 units (up 6 per cent), followed by the CX-5 with 700 units (up 153 per cent), Mazda3 with 376 units (down 24 per cent), CX-3 with 157 units (down 59 per cent), Mazda BT-50 PRO with 415 units (down 9 per cent) and MX-5 with 3 units (up 200 per cent).
“The important factors that enabled Mazda to increase sales by 5 per cent in April were the large number of orders placed at the Bangkok Motor Show, with deliveries starting to take place. There are also customers who wanted vehicles delivered in time for the Songkran festival,” he said, adding that customer confidence in the Mazda brand has grown stronger.
During the first 4 months of 2018 (Jan-April), Mazda sold a total of 21,005 vehicles in Thailand, registering a growth of 33 per cent. The Mazda2 is the top-selling model with an aggregate of 13,081 units (up 42 per cent), followed by the Mazda CX-5 with 3,071 units (up 186 per cent). Sales of the Mazda BT-50 during this period reached 2,065 units (down 8 per cent), while 1,666 units of the Mazda3 were sold (also down by 8 per cent). Sales of the Mazda CX-3 were 1,115 units (down 20 per cent) and sales of the MX-5 were 7 units.
Thee Permpongpanth, Vice President of Marketing and Government Affair,added, “We have been studying the wants and needs of automobile consumers and we have collected a lot of suggestions from our dealers in order to put together sales campaigns that are most effective and are capable of answering to the consumers as much as possible,” he said.
Thee added that from May 12 – 20 this year, Mazda will stage the “Mazda Best Fest” sales campaign offering 25-per cent down payment, low interest, free insurance and maintenance for all 5 models.
Customers who place orders from May 12 – 20 and complete the transaction within May 31 will also receive a complimentary JBL Bluetooth earphone worth Bt2,490 (limited at 2,000 sets).