New Harley-Davidson showroom and service center at Central Plaza Ubon Ratchathani.
Ubon Ratchathani Governor Sarit Witoon (3rd from left) at the Grand Opening event recently.

Harley-Davidson, the iconic American motorcycle company, has opened its latest flagship showroom and service center catering to customers in the northeastern region.
The new facility, named Harley-Davidson of Ubon Ratchathani, is located at Central Plaza Ubon Ratchathani, and is operated by US Motorbike Co Ltd, a division of Master Group Corporation (Asia) Co Ltd (MGC-Asia).
“The number of Harley-Davidson dealerships in Thailand has risen quickly within just a few years and presently se have a total of 9 official dealers,“ said Thanabodee Kulthon, Harley-Davidson country manager for Thailand.
“Harley-Davidson of Ubon Ratchathani is our first flagship showroom in Ubon Ratchathani and for the lower northeastern region,” he added.

The showroom and service center is built with a budget of Bt50 million, according to Dr Sanhavuth Thanchuanviriya, president of MGC-Asia.
“This is our second Harley-Davidson showroom – the first is located in Hatyai. Ubon Ratchathani is considered as a strategic province as it is the midway point of the EEC (Eastern Economic Corridor) between Cambodia and Laos,” he said. “This gives us economic and social advantages, serving as the entry to the center of Asean’s trade and tourism.”
The showroom and service center offers a wide collection of new Harley-Davidson models along with accessories, spare parts and apparel.
Last year Harley-Davidson headquarters in the United States confirmed that it was building a new assembly plant in Thailand in order to expand its presence in the Asia-Pacific region. It would be Harley-Davidson’s third plant outside of the US.
The other two overseas Harley plants are in Brazil and India, assembling CKD kits from the US plant, and the Rayong plant is expected to do the same.
Apart from lowering its domestic prices in the Thai market, the new plant will also help lower prices in Asean markets thanks to regional free-trade agreements, apart from dramatically lowering import distance to China (compared to the US).

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